Associazione Piazza San Marco
December 17, 2012


All the local and national dailies have recently highlighted the award of the sponsorship for the restoration of the Rialto Bridge. The owner of Diesel, Renzo Rosso, will sign the sponsorship deal having won the special tender called by the city council to rescue this historic monument. Rosso himself appreciated the speed with which the tender was decided by the council administration. Five million euros will be made available by Rosso for the Rialto Bridge, in exchange for important representative returns. Indeed, apart from the advertising and hoardings in various parts of the city, he will be allowed to organise three events in the Ca’ Rezzonico museum, the Casino and the Doge’s Palace, plus one in St Mark’s Square. So not only Rialto but also the St Mark’s area will be involved in the ‘Diesel’ operation.